Top 5 Business Apps on iOS in Africa: Q2 2023 Performance

In the second quarter of 2023, the top business apps on iOS in Africa displayed diverse performance trends in terms of downloads and active users. Here’s a detailed look at the performance of WhatsApp Business, Zoom Workplace, LinkedIn: Network & Job Finder, Google Chat, and Microsoft Teams.

WhatsApp Business saw a steady increase in weekly downloads, peaking at around 57.9K in early June. Active users also showed a positive trend, growing from 657K in late March to approximately 739K by the end of June.

Zoom Workplace experienced a notable rise in weekly revenue, reaching around $6.2K by mid-June. Downloads remained relatively stable, averaging around 24K weekly, while active users fluctuated, starting at 286K in late March and ending at around 208K in late June.

For LinkedIn: Network & Job Finder, weekly revenue was consistent, mostly hovering around $42K to $48K, with a spike to $48.3K in the last week of June. Downloads increased gradually, peaking at approximately 23.9K in mid-June. Active users showed a steady rise from 386K in late March to around 403K by the end of June.

Google Chat had stable download numbers, with a peak of about 18.6K in mid-June. Active users also increased, starting at 135K in late March and reaching around 153K by early June.

Lastly, Microsoft Teams saw a decrease in downloads, from 17.3K in late March to approximately 11.5K by the end of June. Active users followed a similar downward trend, starting at 303K in late March and dropping to about 186K by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of app usage and engagement across Africa. For more detailed insights and trends, visit Sensor Tower.